As part of the Heineken brewery group, Asia Pacific Breweries from Singapore is under the umbrella of an experienced and professional player in the global beer industry. But the Asian company itself also has a long history and the brewery's flagship product, its popular Tiger Beer, has been around since October 1, 1932. As the first tropical lager on the planet, the creation quickly made the rounds and ensured that APB Singapore gained international fame in the last century.
The origins of the brewery were a happy coincidence: when employees of Heineken and Fraser & Neave were sitting together over a beer, the idea of a local brewery came up. After a few more discussions, Malayan Breweries was born. A year later, their Tiger Beer came onto the market and not only delighted the civilian population. The men of Malaya's Royal Air Force Squadron 230 fell head over heels in love with the tasty beer and quickly made its logo their own. The tiger under the travellers' tree was immediately included in their insignia. It was not long before the international beer drinking community also took notice of the beer. In 1939, the brew won the silver medal in the Commonwealth Beer Competition. Countless other awards followed. After the brewery bought up other companies and expanded its product range, they were the first to develop a recycling concept in 1980. To save the bottles from the pit, they came up with a recycling system that would allow used bottles to be cleaned and reused. Just one year later, Tiger Beer was no longer just sold in Asia, but also in Germany and Great Britain. The global triumph had begun.
The brewery was given its current name in 1990. At that time, the company moved lock, stock and barrel into a brand new building and changed its official title. APB Singapore has been part of the Heineken Group since 2012. Since then, the brewery team has been working every day to become a little better and more environmentally friendly. Solar panels have been installed on the roof, water is reused and the plan is to reduce emissions to zero in the future. The brewing process is also constantly being improved and adapted to the possibilities of the present: As a subsidiary of Heineken, the brewery can benefit from the wealth of experience and resources. With research and strict quality controls, the use of the latest technology and the use of digital data, brewing is becoming more innovative every day.
Asia Pacific Breweries (Singapore) Ptd Ltd
459 Jalan Ahmad Ibrahim
639934 Singapore
Deutschland 
