Birra Moretti

Anyone who knows Italy knows Birra Moretti. On the beach, on the piazza, in the street cafes, on the Vespa - in Italy people drink Birra Moretti. And not only there: the brewery now exports its barley juice to over 40 different countries. The beer with the bearded man on the label is enjoying great success around the world and is repeatedly awarded for its excellent taste. In international competitions, Moretti is one of the top players and has no need to hide behind beer giants like Germany. And it has been doing so for more than 150 years. The traditional brewery opened its doors in 1860 and has been brewing its well-known and popular beer ever since.

The story behind the beard

Everyone knows the bearded beer drinker on Birra Moretti's label, but probably not the story behind it. One day, when the founder's nephew Luigi was having lunch in his favorite trattoria, his expert eyes spotted the personification of the perfect beer drinker. Authentic, genuine and traditional: a dignified gentleman with a mighty moustache and a beer-loving look. Like a fat cat with magnificent whiskers looking at a mouse, this moustached gentleman revels in a glass with tempting contents. Fluffy white foam towers over a cool blond beer, water beads down the ice-cold glass and invites you to take a hearty sip. Mr. Moretti could not resist the connoisseur and asked him for a photo. In return, the bearded man asked for nothing more than another glass of beer - a true friend of barley juice! Since then, hordes of men have identified with the Moretti man, some of them even had the opportunity to embody him for a short time: in commercials for Birra Moretti, one or two well-known actors have slipped into the coveted role and enjoyed the delicious beer on behalf of the advertisement.

Quality with tradition

Luigi Moretti already knew that a good beer requires excellent ingredients of the highest quality. Only those who put good raw materials into the kettle will end up with a delicious beer. Add to that years of experience and a brewing process that has remained almost unchanged since 1859. These ingredients make for a recipe for success like no other. Export hits like Birra Moretti L'Autentica are drunk all over the world and ensure that no one thinks of Italy without at least thinking about the wonderful beer . Whether it's Birra Moretti Limone Radler or classic lager, the brewers at Birra Moretti know their craft!