The guys from Brewheart want to bring new momentum to the traditional German beer business.
Fresh breeze for the German beer market
Beer has a centuries-old tradition in Germany. On the one hand, this leads to first-class, hand-crafted beers, but on the other hand, it also leads to brewing habits becoming entrenched. In America, where beer is also a tradition, but not as long as in Germany, brewers are more open and willing to experiment than their German colleagues. They are less likely to stick to the old ways and more likely to indulge in the desire to experiment and take risks. Roland and Andreas were big fans of the American craft beer movement from the start and were fascinated by the open-hearted nature of the brewers there. The American brewmasters chatted freely about their techniques, recipes and ideas, while the two in Germany had a much harder time getting access to the experience of the hop artists. With humor and a lot of passion, the two guys want to bring the openness to new things and the willingness to experiment back home. Their goal is to enrich the German beer landscape with exciting, new beer styles.
A breath of fresh air in the boiler, that’s what Andreas and Roland want!
Now there’s something on the can!
A special feature of the beers from Brewheart are not only the fancy names like Juicy Lu , Hopeye or Hazyri but also the packaging: instead of the conventional bottle, the beer from Roland and Andreas comes in stylish cans. Canned beer has long since left its reputation as inferior gas station beer behind and has become the hip alternative to beer in Steinie, Vichy or swing tops. But there is more behind the decision to fill your beer in cans: The can offers ideal conditions for storing beer. It is airtight, light-tight and also easy to transport. The can also has a better CO2 balance than the bottle, a fact that cannot be neglected in times of sustainability and essential environmental protection. The can is an asset in terms of quality and sustainability and with Brewheart's hip design it is also a real eye-catcher. Bravo!
After carefully tasting Brewheart's creations, we are certain: These IPAs are guaranteed to bring a breath of fresh air into the dusty beer landscape. And they are delicious too. Win-win, so to speak!
