If you can't think of the name of a product, you resort to figurative descriptions. In the case of Coors Light , a hugely popular American brew, it is often enough to name (or mime) the snowy peaks that can be found in the logo and on the beer's labels. The almost legendary specialty is the first choice of many Americans and has now built up a community of enthusiastic fans in Europe as well. rn
rnThe brewery responsible for this tasty classic is called Molson Coors and can now look back on more than 230 years of history. The forefather of the company was John Molson, who left his English homeland to add a brewery to Canada. He founded the brewery on the banks of the St. Lawrence River in Montreal in 1786. About a hundred years later, two other immigrants moved overseas: Adolph Coors and Jacob Schueler turned their backs on Germany and opened a brewery in Colorado, USA. Both breweries existed and flourished for several centuries until they were finally merged into a single company in a major effort. Molson Coors was founded in 2005 and had bought up a whole series of other breweries by then. Today, the company includes countless popular brands, including Blue Moon from Belgium, Cusqueña from Peru and Tyskie from Poland. rn
Beers like Coors Light are created in a sustainable process that the company strives for in all its breweries worldwide. The concept includes global goals such as reducing CO2 emissions, using valuable resources such as water and energy sparingly, using recyclable materials and using regional raw materials and labor. In addition to sustainability, the brewery is committed to treating its employees responsibly and fairly and to being well integrated into the local community. The company supports projects, sporting events and charitable causes. In addition to the environmentally and human-friendly values, the top priority is of course beer. As a large company, Molson Coors has the financial freedom to invest in research and development. A team of professional men and women work tirelessly to improve recipes, track down high-quality raw materials and refine brewing technology. A whole army of skilled brewers continues their work in the breweries every day and ensures that we can present you with fine brews here. rn
