Anadolu EFES is one of the leading brands in the Mediterranean region. Now the Turkish brewery group wants to conquer northern Europe with its light, easy-drinking beers.
The first beer creation from EFES saw the light of day in 1969: two Turkish breweries brewed the first version of the now so popular EFES Pilsner . In order to have the greatest possible control over the raw materials and to be able to offer its customers maximum transparency, the company incorporated farmers who grew hops and malt. Malthouses were also accumulated. The brewery grew steadily and expanded its production area to include several breweries. The international beer market had now become aware of the creations and EFES opened its first breweries outside Turkey. The company flourished and continued to grow to this day. In Turkey, EFES meets a large part of the local beer demand and the brewery's refreshing beer is also a favorite in the rest of the Mediterranean region. Today, the Anadolu EFES community includes 21 breweries and a handful of malthouses spread across six countries.
The brand's beer represents the mentality of its Mediterranean homeland with its drinkable character and elegant lightness. A sip of the fresh Pilsner is like a short trip to the picturesque coastline of the Mediterranean: golden rays of sun break through the surface of the crystal-clear blue, fine, warm sand borders the sea and the air is filled with the scent of pine trees and flowering oleanders. The summery Pilsner conveys a holiday mood in every drop and creates a beach feeling even when you are actually far away from the sea. The company's values contribute significantly to the good taste of the beer. Everything they do is based on a passion for good beer. This enthusiasm not only encompasses the taste and quality of the brewed products, but also the people behind the beer. As a large company, EFES believes that a peaceful and harmonious atmosphere in the company is just as important as the beer itself. Collaboration and the urge to constantly improve and develop are the foundations of the brewery. Fairness is the top priority, both for employees and for dealings with customers.
Fancy a short break? We recommend the fine EFES Pilsner for instant refreshment and summer mood.
