Gummibierchen

Another mythical creature in the beer scene! Gummibierchen is the creative idea of a beer lover who once had a small accident that never left him. They say that many of the greatest inventions in the world are the result of mishaps and coincidences - and that is certainly true in the case of Gummibierchen .

From the football field to the Bierothek®

Anyone who has ever played football with friends will know that things can get wild. This happened 15 years ago somewhere in Berlin: Our gummy beer creator, who was still an inexperienced amateur footballer with no business idea at the time, used his free Sunday to play football with his friends. A football Sunday naturally requires appropriate provisions, and on that Sunday it was beer and gummy bears for a snack. Unfortunately, these two actually incompatible stimulants came together through a misaimed ball. What was actually an annoying mishap turned out to be an absolute taste sensation with a strange consistency. Nevertheless: once tasted, the idea for a gummy beer never left our founder's head. Due to the lack of imagination and willingness of most of the major gummy bear manufacturers, the planned gummy bear-beer merger had to be postponed for the time being. But there is no founder who is not persistent and so, after some tinkering and relentless negotiations with producers, it finally works: The Gummibierchen sees the light of day in 2012.

Beer as a snack

As the inventor of the Gummibierchen says: "Ideas should be turned into reality, so that you don't have to be annoyed later that it remained just an idea or that you find out that someone else had the same idea but implemented it, unlike you." He's right and we're glad he did it. The Gummibierchen are an incomparable taste experience and the ideal couch snack for people who would love to enjoy beer for breakfast, lunch and dinner. Gummibierchen are pure beer flavor, but do not contain any alcohol - which makes them the perfect snack whenever you want to quench your thirst for beer but don't have any beer to hand or are at work.