Samuel Adams

Brewing the American Dream – The American brewery Samuel Adams not only brews its own American dream, but also helps young companies to live their very own dream. They provide start-ups with advice, practical help and financial support and promote American entrepreneurship. Samuel Adams places great value on American tradition and is a brewery that not only brews good beer, but also shows commitment to its homeland and its people.

Beer love

Brewery founder Jim Koch is a true beer lover. He founded his brewery out of passion and is still involved with it today with heart and soul. Legend has it that Jim personally tastes every batch of Boston Lager before it is bottled and sold. It is hard to imagine a more stringent quality control! And freshness is also important here. Samuel Adams was one of the first breweries to print a best-before date on its labels in order to offer the end customer as much transparency as possible. Even the barrels can be clearly traced so that every customer can ask exactly how fresh their beer is. To ensure that beer does not simply go down the drain after its expiration date, Samuel Adams employees work with great dedication to buying back “old” beer and sending it to a beer recycling facility.

Make beer great again

The story of this brewery begins with Jim Koch, a passionate beer drinker who brewed his first beer at home in his kitchen. He used an old recipe from his great-grandfather that he found in his father's attic in the 1980s. Among the achievements of days gone by, dusty furniture and old newspapers, he found a real treasure and started brewing. The motivation for his project was the belief that American beer lovers deserved something better than the mass-produced uniformity that most people are currently being served. His homebrew became a real brewery. Independence, craftsmanship and American tradition were still important to Koch and became the basic principles of his company. Every working day is characterized by the constant striving to improve. In order to meet the wishes and needs of modern beer drinkers, the recipes are refined and new recipes are tinkered with every day.