The hipster among craft beer brewers is clearly Benedikt from BlechBrut: With a cap on his head, trendy label designs and stylish cans, BlechBrut is on fleek. From the very beginning, the Bamberg Gypsy Brewery brewed its beer in the hallowed halls of the traditional Camba brewery in Gundelfinden. Nevertheless, BlechBrut stands out quite clearly from what the rental brewery produces. The mere daring to sell beer in cans again is a unique selling point in times when cans are more synonymous with cheap beer than with high-quality enjoyment. Counteracting this reputation, Blechbrut scores with minimalist labels, creative names and excellent beers.
Simple, easy and trendy.
Blech.Brut has made it its mission to breathe new life into the dusty beer tradition. In the centuries-old brewing business, young faces are needed to transport beer into the new millennium and into the heads (or stomachs) of new beer consumers. Benedikt is ambitious to expand the horizons of Franconian beer drinkers, to give them a look beyond their own noses and to broaden their perception of beer. In short, with BlechBrut he wants to shake up the Franconian and international beer scene in an elegant, artistic way and offer Schlenkerla drinkers a trendy alternative.
Benedikt Steger, the head and body behind the Blechbrut label, decided after a few trial semesters in various courses and an insight into the seriousness of earning a living to make his love of beer official. In Mönchsambach he learned the craft of brewing and malting. In Berlin, London and Paris the qualified brewer got a taste of big city life and learned everything a future avant-gardist in the beer scene needs. He made good contacts and got to know brewers who were already well-known and respected. This is how he came across Enzo Frauenschuh from the Camba brewery, who would later give him and his project a home. Steger plans to work with artists and illustrators in the future to do justice to his concept of Art Brut, which is to some extent the spontaneous, raw art of amateurs.
