Wychwood

Wychwood Brewery is a record-breaker. Not only were they named the best brewery in the UK in 2017, they brewed the best IPA in the world the very next year. And there are even more amazing things to know about the brewery in Witney.

Be aware, camp boys!

With advertising slogans such as "What's the matter Lagerboy, afraid you might taste something?" or "Afraid of the dark, Lagerboy?" Wychwood plays on the typical British beer consumer. For centuries, people in England have preferred to drink calm, unsurprising beers such as lager or ale. With their flavorful, complex beers, the brewers at Wychwood want to challenge the run-of-the-mill beer drinker, the lager boy, and catapult him out of his comfort zone. There is definitely a certain provocation in the name lager boy. However, no one would have thought that someone would feel so attacked that they would immediately sue. But that is exactly what happened. One of the lager boys took Wychwood's joke really badly and sued the brewery. However, he was unsuccessful. In 2010, Wychwood's intrepid PR department went a step further. At the G20 summit in Toronto, former Prime Minister David Cameron met former US President Brack Obama. They exchanged favourite beers and when Obama recommended that he drink the Hobgoblin he had just been given at room temperature, he replied that he preferred it well chilled. Wychwood then countered with printed shirts that had a very cheeky slogan: "What's the matter Obama, afraid you might taste something?" - It is not known whether President Obama also called in his lawyers.

Big mouth, a lot behind it

In addition to provocative slogans, Wychwood also produces excellent beer. In Great Britain, Wychwood is one of the leading beer producers and the rest of the beer world is also enthusiastic about the unconventional flavor bombs from Witney. Beers like their Ginger Beard or Imperial Red are bursting with flavor. With legendary characters on the labels and many references to the mystical fairytale world of Great Britain, Wychwood has built a whole legend around its beer. And the beers keep what they promise. Strong, full-bodied and complex, they are true specialties and have truly earned awards such as "Best Brewery in Great Britain" and "World's Best IPA".

And whether you drink your Goblin at room temperature or well chilled Obama-style, you'll enjoy it either way. Cheers!