· Bamberger Bierothek GmbH takes over the giftware division of Allgäuer Höss Brau- und Vertriebs GmbH & Co. KG
· Business owner Hans Hermann Höss will continue to oversee the foreign marketing of Bavarian beer gift items as part of a strategic partnership with Bierothek®
Bamberg-based Bierothek GmbH, which has already achieved national fame through its trade in beer specialties, and Höss Brau- und Vertriebs GmbH & Co. KG from Sulzberg in the Allgäu have agreed on a strategic partnership. As part of this partnership, Bierothek® is taking over the gift division from Höss Biervertrieb, which, under the leadership of Hans Hermann Höss, has successfully developed and sold innovative beer gifts for over 20 years.
The brewer and beer sommelier, Hans Hermann Höss, who comes from his parents' Hirsch brewery, is one of the pioneers in the marketing of Bavarian beer specialties at home and abroad. With innovative packaging solutions that convey the world-famous Bavarian beer culture, Höss has been successful at sales points such as airports, gas stations and food retailers for over 20 years. For reasons of age, Hans Hermann Höss was looking for a suitable partner who had experience in product development and the production of gift items in the beer sector and found him in the Bierothek®.
“Like us, the Bierothek® also stands for high standards of quality and variety. “I was therefore very pleased that we were able to convince the Bierothek® with our range and that a strategic partnership was established,” says Hans Hermann Höss. In the course of future collaboration, Hans Hermann Höss, together with his son Alexander Höss, will continue to use the network of customer relationships built up over many years at home and abroad to implement individual customer projects together with the Bierothek®. “We are very pleased that Hans Hermann will continue to play an active role even after the handover. “Hans Hermann has excellent contacts with buyers in Europe and has proven over the past decades to have a good instinct for developing new items,” adds Christian Klemenz, founder & managing director of the Bierothek®.
From the beginning of 2024, the Bierothek® will take over the items and customers of the gift division from Höss Biervertrieb and in the future supply them from the Bierothek® central warehouse. This addition to the portfolio in the wholesale sector marks a further step in the expansion of the Bierothek®, in which the Haus Cramer Group, which includes the Warsteiner brand, has also been involved since September 2023. The partnership thus strengthens the positioning of Bierothek® as a small-scale distributor and leading retailer of beer specialties.
