fomo

The fear of missing something has had a name for some time now: in professional circles of professional procrastinators and beginning agoraphobics it is called “Fear of Missing Out”, FOMO for short. The hip acronym describes a feeling of missing out that pops up when you're at home and outside the full life could potentially pass you by. Millennials and Gen Z in particular are plagued by constant FOMO and, when they are at home, can hardly put their phones down because they could not only miss the event itself but also the media echo. In a world of simultaneity and plurality, you can't avoid missing out on a thing or two, so we recommend you: stay calm and drink beer!

Those who take themselves with humor will find the perfect beer for these occasions at Atelier Vrai: FOMO is a Double Dry Hopped New Zealand Pale Ale that distracts you from all the glorious events that are happening in the world with full hop power from three different aroma-intensive varieties happen while sitting on the sofa for three minutes.

In contrast to its emotional equivalent, FOMO is tasty, fruity, wonderfully creamy, citrus-fresh, subtly bitter and so delicious that you can easily miss out on something else!