The spread of craft beer has been and is happening on the backs of individual, courageous brewers. These revolutionaries have left the beaten path of their colleagues and ventured into unknown territory. Many of these brewers have encountered criticism and opposition, had to accept a loss of sales and had to do a lot of convincing before their work was recognized. In Brazil, the team at the Amazon Beer brewery is one of these pioneers.
When the brewery opened a bar in the tourist town of Belém in 2000, craft beer was a foreign word in Brazil. Elsewhere, the movement was already in its infancy, but word of craft beer had not yet reached South America. Amazon Beer started with two beers that were a huge hit with the local population. The creations stood out from everything that had come before with their freshness, innovative technology and strong character, and put the young microbrewery in the spotlight. Now the fun could begin: The brewery didn't just want to brew craft beer, it wanted to brew craft beer from traditional Amazonian raw materials. Fruits, roots and seeds from the rainforest are part of the regional cuisine, but these special ingredients were previously not found in breweries. That had to change, and Amazon Beer paved the way for this development. Beers like the legendary Forest Fruit Bacuri not only caused a stir in Brazil, but also caused a sensation on the international beer market. Amazon Beer submitted its creations to renowned competitions and was able to completely delight the judges.
The Amazon Beer team has achieved great things with their beers: Not only have they revolutionized the Brazilian beer market and laid the foundation for the establishment of more than 200 craft breweries, they have also increased global awareness of the importance of the Amazon rainforest. Beer is an effective way to make people aware of things without the pressure and severity of other educational methods. Amazon Beer uses this tasteful opportunity to get people's minds on the threatened nature. More than 20 years after its founding, Amazon Beer is a fixture on the international beer market and is one of the most popular craft breweries in Brazil. Countless young people have followed their courageous example and are enriching the South American beer scene with new ideas and fresh momentum.
Get to know the fruits of the Amazon rainforest in their most delicious form!
Amazon Beer
Estação das Docas
BR-Belém
Brasilien