Bierothek® is now a household name for connoisseurs of the local craft beer scene, even though the company has only been operating on the market for a little over three years. The Bamberg company stands for a wide selection of exciting craft beers from home and abroad, which are marketed primarily online and through its own chain of stores with a high level of advisory expertise. Founder and managing director Christian Klemenz still sees great potential in multiplying the successful retail model, which is why the busy young entrepreneur continues to set a high pace when it comes to expanding the branch network.
At the same time, the Bierothek® is expanding its range of offerings to include another promising business area with its newly structured wholesale channel. With a range of now over 200 different specialty beers, the majority of which are handcrafted and from independent breweries at home and abroad, the craft beer specialists at Bierothek® offer interested restaurateurs and specialist retailers nationwide a diverse and competent selection from a single source. And since the craft beer movement continually brings new beer creations onto the market, the Bierothek® range is of course constantly changing and, in addition to the fixed core range, there are also regularly changing specials.
The offer also includes some international craft beer brands that the Bierothek® markets exclusively in Germany as a general importer and which can therefore only be purchased through them, such as "Coedo" from Japan, "Espiga" from Spain, "Karma" from Italy, "Lehe" from Estonia, "Ravenkraft" from the Czech Republic, "Sakiskiu" from Lithuania, "Septem" from Greece or "Weyerbacher" from Pennsylvania in the USA. In addition, the Bierothek® has also made wholesale distribution agreements with domestic breweries and the circle of partner brands already includes well-known brands such as Rittmayer, Schorschbräu, Gänstaller, Binkert and VETO.
Christian Klemenz, who is also a trained beer sommelier, emphasizes: "We don't see ourselves as just a beer supplier. Thanks to our daily experience in our own stores, we can also provide our wholesale customers with the best advice regarding product ranges, pricing or marketing. We also sell our beer -We would be happy to pass on our knowledge to our customers' employees in training courses." He continues: "Logistically, we have the invaluable advantage that we can serve our customers both via our central warehouse in Bamberg and directly via our currently nine branches, even in small quantities. Our uniform ramp prices apply to both options as well the return of empties. But of course we also deliver to our customers throughout Germany if requested."
